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Through the Line Podcast: Tropicana Weathers Blowback from Package Redesign
Can you change packaging design without upsetting the consumer? Tropicana once again redesigned packaging in such a way that cost the company 19% in sales. We spoke to expert Brent Lindberg of Fuseneo, designer of the legacy pack that's being replaced.
Apr 22, 2025
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Is your packaging line built for connected packaging?
RFID, QR codes, and 2D barcodes are reshaping CPG operations. See how leading brands are adapting.
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