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Through the Line Podcast: Tropicana Weathers Blowback from Package Redesign

Can you change packaging design without upsetting the consumer? Tropicana once again redesigned packaging in such a way that cost the company 19% in sales. We spoke to expert Brent Lindberg of Fuseneo, designer of the legacy pack that's being replaced.

Follow this podcast on your favorite streaming platform - links can be found by clicking here.

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
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List: Digitalization Companies From PACK EXPO
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics