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MRP Solutions, a provider of closures and packaging components to the health and wellness, food and specialty markets, announced the launch of SoapMate™, a 28mm hinged flip-top closure engineered for everyday dish soap, hand soap, and personal care dispensing. Its design addresses the reality of how these products are actually used, enabling consumers to open or close the cap with one hand, with ease.
At the sink, hands are often full or gloved. SoapMate's flip-top was designed to work with one hand, every time. The secure click close helps avoid product waste and makes it easy to reseal or open, for a better user experience through the life of the product.
"We think about closures every day; it’s our specialty. A closure that's easy to use one-handed isn't a minor product feature when consumers interact with that product on a daily basis, like dish soaps or personal care products," said Amanda Thomas, Product Manager of MRP Solutions. "SoapMate was built so it works the way it should, one-handed, every time, all the way to the last drop."
Packaging design weighs heavily on brand loyalty. According to one study specifically related to dish soap, 63% of consumers said they would not purchase a brand again after encountering torn, ripped, or leaking packaging, also citing poor reclosing and difficulty opening as major drivers of brand abandonment.
Built to Solve Real Packaging Closure Roadblocks
SoapMate addresses core packaging challenges through purposeful engineering:
- Clean, no-mess dispensing: a precision orifice delivers controlled pours, reducing the residue buildup that leads to sticking and staining around the closure.
- Reliable, leak-resistant reseal: a secure hinge and positive click-close prevents leaks and protects product integrity during shipping and storage.
- Hygienic one-handed operation: an ergonomic flap design allows for easy opening and closing with a single hand; it’s ideal for cleaning products when the other hand is usually occupied or full.
- Durable, grip-friendly build: ribbed exterior skirt improves grip, while polypropylene construction stands up to frequent, everyday use.
SoapMate is available with crab claw or plug seal options to suit a range of formulations, from dish soap to shampoo and conditioner. The closure's modern, clean profile helps products stand out on the shelf.
