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bluemarlin, the global brand acceleration agency, has appointed Samantha Dumont as the new Executive Creative Director of its new London HQ.
Sam joins bluemarlin with extensive experience driving brand success across various sectors, with award-winning work in FMCG, beauty and drinks. Her addition marks the beginning of an exciting new era for the agency as it continues to innovate and expand on a global scale.
In her new role, Sam will focus on extending the agency’s capabilities across consumer goods and corporate clients, particularly in the growing beverage, personal care and energy sectors. Additionally, Sam will provide immediate leadership to the creative team, fostering a dynamic culture at the new studio in Shoreditch, managing the company’s future growth domestically and internationally.
“bluemarlin has an incredible entrepreneurial attitude with a 30-year legacy, and I’m excited to build on that foundation,” said Sam. “My goal is to bring fresh energy and innovative thinking to the business while respecting the legacy and approach that has made bluemarlin so successful.”
Setting new industry benchmarks
Sam brings with her a wealth of experience, having transformed agencies and delivered outstanding results for major global brands such as Diageo, Nestlé, Masterfoods, Kenvue, Tesco and SCA. In addition to her agency leadership, Sam is the founder of Atissu, a brand that creatively reimagines everyday products.
Her approach to leadership is rooted in nurturing talent and environments where creativity thrives. “I’ve always believed in the power of mentorship,” said Sam. “My aim is to create a space where designers can grow both professionally and personally.”
As a strong advocate for gender balance and diversity in the workplace, Sam is committed to empowering the next generation of leaders within the creative industry. “Founders David Hodgson and Andrew Eyles have built an incredible company and I want to continue fostering a diverse, supportive environment that drives creativity and innovation.”
With a global presence across Asia, EU and the USA, bluemarlin has been at the forefront of innovative brand creation for three decades. Sam is focused on ensuring the agency remains at the cutting edge, particularly as brands face new technological advancements, evolving consumer behaviours and broader cultural shifts.
Andrew Eyles, Co-founder and CEO, said, “Sam initially joined bluemarlin as a guest ECD, making an immediate impact on key client projects across India and the EU. Her ability to elevate creative thinking and align it with strategic goals has reinforced bluemarlin’s position as a world-class creative consultancy.”
