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Top Articles of 2024, #15: 2024's Top Packaging Design Trends

The #15 most clicked article of 2024: Finding consumers fatigued with the onslaught of digital technology, some brands have turned to aesthetic simplicity for their packaging design. Here are four of the top trends in packaging design for 2024.

Demonstrating the saturated pastels trend is packaging for Loving Earth’s line of confections.
Demonstrating the saturated pastels trend is packaging for Loving Earth’s line of confections.

In an age dominated by notifications and digital distractions, consumers are experiencing a profound sense of screen fatigue. With technology permeating nearly every aspect of our lives, there’s a yearning for authenticity and a return to the tangible that is becoming apparent within consumer design trends.

In recent years, companies, particularly small business brands, have been challenged to keep up with the latest digital developments while also continuing to introduce products that can grab— and hold—consumer attention. Packaging has certainly played an important role here.

Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
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Pharmaceutical Innovations Report
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report