View news and innovations from PACK EXPO 2024
View all the latest news and innovations from PACK EXPO International 2024

Smart Supplement Shipper is Letterbox-Friendly, Sustainable

Brain health company Heights launches its D2C supplement product in a unique bottle and shipper made from bio-based materials that together measure less than one inch deep.

Heights e-com shipper
The slim, e-com shipper comprises a hinged tray fitted with movable inner trays that securely hold the bottle and product literature.

Brain health and mental wellness supplements company Heights has pioneered a new dimension in e-commerce packaging—and it’s only 25 mm, or 0.9 in., deep. The impossibly thin shipper, with an even slimmer, 23-mm bottle inside, was designed by the London-based company to easily fit through a U.K. letterbox-style mailbox.

Being unique is not new for this startup company; its distinctive supplement uses “capsule in a capsule” technology whereby the dry ingredients are in one capsule that is suspended in an outer capsule of Omega 3 oil. Says the company, “Most vitamins need to be taken with food or a fat-soluble substance. Because ours comes ready-made inside an Omega 3 oil and dissolves slowly in your lower intestine, you get more of the nutrients reaching your bloodstream than in traditional pills, which break down too early to be effective. An added benefit to this—no nausea.”


Read about another letterbox-friendly, e-comm package in these articles from Packaging World:

Flat wine bottle for e-commerce is a Dow Diamond finalist

Flat wine bottle gets complementary case


New e-book on Multipacking and Case Packing
Read how to extend the life of your case packing equipment and best practices for efficient shrink bundling operation. Plus, learn the differences between wraparound & regular slotted containers.
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New e-book on Multipacking and Case Packing