Pet Food Co-packer is First with Retort Cartons

One of the engineers who developed Tetra Pak’s retort carton platform, Pawel Marciniak has built his co-pack/co-man business for premium pet food NaturPak Pet on the technology—with considerable success.

Pawel Marciniak, co-founder and President of NaturPak Pet, with family pet, Coco.
Pawel Marciniak, co-founder and President of NaturPak Pet, with family pet, Coco.

Pawel Marciniak is one of Tetra Pak’s biggest fans. He’s such a fan, in fact, that he and his wife, Iwona, built two extremely successful co-packing businesses based around the company’s Tetra Recart® retort carton technology. It’s really no surprise though—Marciniak was not only an employee of Tetra Pak from 1992 to 2006, but he was also one of the engineers responsible for developing and implementing the Tetra Recart platform as an alternative to cans for wet, shelf-stable foods.

“After I was with Tetra Pak in the U.S for six years working on this new processing and packaging platform, my wife and I fell in love with it, so we decided to invest all our money in building the platform,” says Marciniak. “And the idea was very, very simple—to educate smaller brand owners and also retail stores on the technology and help them start using it for new products.” 

In 2007, the Marciniaks launched IPM Foods, in Beloit, Wis., to co-manufacture soups, gravies, and sauces for human consumption using the Tetra Recart system. It wasn’t long though before the company started experimenting with wet pet food. Says Marciniak, while the processing and packaging technology was the same, creating pet food required the development of recipes that could provide a complete and balanced meal in one serving versus providing just one part of a meal, as for humans.


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He adds that early on he saw the need in the U.S. market for less processed pet food. “Less processed means let’s not take the water out of the product because it’s easy for transportation and for storage,” he says. “Let’s retain the same nutritional value as from the beginning.”

Recognizing the opportunity to provide brand owners and retailers with premium and super-premium wet dog and cat food—in sustainable packaging no less—the Marciniaks started up their second business, NaturPak Pet, in 2020. The new company is located in Janesville, Wis., not far from IPM, which relocated to that city in 2017.

Fulfilling Marciniak’s prediction that the natural pet food market was set to explode, demand for NaturPak’s services has been exceptional. Currently producing 80 million units of pet food annually, the company plans on adding an additional 40 million units of capacity in 2022, with a potential additional capacity of 80 million in the facility—all of which is powered by the Tetra Recart platform.

Retort cartons a sustainable alternative to cans

Tetra Pak is known for its aseptic food processing and carton packaging systems. With the aseptic process, the packaging material is sterilized before filling, which is done in a fully sterilized environment, resulting in a product that is preservative-free and shelf stable for up to 24 months. The process allows the food to retain its color, texture, taste, and nutrition. Tetra Pak’s flagship package is a multilayer carton, made primarily from paper, with layers of polyethylene and aluminum for barrier.

With the Tetra Recart, Tetra Pak developed a carton and packaging system that could handle wet foods traditionally packaged in cans that require in-pack retort cooking and sterilization. To withstand the high temperatures—from 212°F to 266°F—and wet conditions used in the retort process, Tetra Pak reengineered the carton structure with a unique paperboard material with special sizing and new polypropylene-based polymer grades. The Tetra Recart was introduced with the tagline, “Canned food—two centuries smarter.”

What makes the retort carton “smarter,” according to data from Tetra Pak and from those who work with the system, such as Marciniak, is the range of sustainability and marketing benefits versus cans—and versus glass jars and pouches. “It’s just progress; it’s better packaging,” says Marciniak. “Every so many years, we face a new type of packaging. In the 19th century, there was the three-piece can, which was good at the time, considering the technical development of society. Then, from three-part cans, they moved to two-part cans with an easy opening feature, and then there were pouches, and then Tetra Pak moved packaging a bit further—pouches with support.” 

Collapsing the top and bottom of the carton, Marciniak demonstrates his point, as the carton lies flat. But compared with a flexible pouch, he notes, the Tetra Pak carton is easier and more economical to transport, easy to stock on a shelf, and easy to open and close. It also provides a better billboard space for marketing.

NaturPak offers all five of the available Tetra Pak retort carton sizes; a 100-mL size will be joining the lineup next year.NaturPak offers all five of the available Tetra Pak retort carton sizes; a 100-mL size will be joining the lineup next year.While sustainability proponents may focus on the carton’s lower recycling rate versus the can, according to Tetra Pak, when analyzed across its lifecycle, the multilayer carton offers a footprint that is 81% lower than those of steel cans and glass jars. 

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