In recent months, Nestlé has transitioned the full-body shrink-sleeve label for its Nesquik ready-to-drink portfolio of flavored dairy beverages to a recyclable, yet still light-blocking, material. According to the company, the label is the first of its kind on-shelf and was engineered to address the recycling challenges associated with heavier-weight shrink-sleeve material, while providing product protection comparable to the label it replaces.
