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Nestlé and Circolution Reusable Container Trial, ScottsMiracle-Gro Weed Killer Refill Pouch, Les Jardins de Gaïa Plastic-Free Refill Display

See a few examples of refillable packaging innovations by Nestlé, ScottsMiracle-Gro, and Les Jardins de Gaïa from ThePackHub’s March Packaging Innovation Briefing Report.

Nestlé, Hoppenworth & Ploch, and BE.AN are trialing circulotion's 'Anita in Steel' reusable packaging.
Nestlé, Hoppenworth & Ploch, and BE.AN are trialing circulotion's "Anita in Steel" reusable packaging.
ThePackHub

The trend towards refillable and reusable packaging is gaining momentum as more companies explore ways to reduce their use of single-use, hard-to-recycle packaging. This growth is partly driven by the goal of the Plastic Pact to deliver reusable packaging by 2025. Many of these initiatives are coming from start-up and smaller brands, but multinational companies are also beginning to test the waters with small-scale trials and pilots. The dry food, household, and health and beauty sectors are currently the most active in this area.

Learn more about ThePackHub's Innovation Zone here.

Nestlé, Hoppenworth & Ploch, and BE.AN are trialing circulotion's 'Anita in Steel' reusable packaging.Nestlé, Hoppenworth & Ploch, and BE.AN are trialing circulotion's "Anita in Steel" reusable packaging.ThePackHubNestlé Trials Stainless Steel Reusable Packaging

Frankfurt start-up company circolution has developed and produced a reusable solution which can be used across all food segments and makes it easy for consumers to save on packaging. They can buy their favorite product and return the packaging to the normal deposit machine after enjoying it. Their stainless steel containers are compatible with existing deposit machines in German supermarkets. “Anita in Steel” is the name of the first packaging solution and is ideal for foods with a long shelf life. circolutionis currently testing with Nesquik from Nestlé, and coffee roasters Hoppenworth & Ploch and BE.AN. After around five life cycles, the ecological impact corresponds to that of single-use glass packaging. However, the stainless steel cup can be used up to 75 times. “Anita in Steel” can therefore save around 36 kilograms of glass. For plastic, this value is estimated at five kilograms. Rewe is currently testing the packs in four of its stores.

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