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Section: Design > Package Design
Package Design
Packaging Thrives on Good Project Management
Read this article on your own, but share it with a teammate.
August 15, 2023
Project Management
Materials & Containers
Petit Pot’s Design Refresh Leads to a Better Board
Sure, the pack redesign was an aesthetic improvement. But it also allowed the brand to consider more sustainable options, like PCR material in both the glass and the paperboard.
August 8, 2023
With this redesign, Petit Pots aimed to ensure it kept the best elements of the brand, while improving on product understanding and appeal, as well as shoppability across flavors and platforms. Improved sustainability profile was another benefit.
Package Design
Big Beer Brands Embrace Heritage and Provenance
Three big beer brands employ packaging designs that capitalize on those characteristics drawing millennials to craft beer brands—authenticity, flavor, and history—to bring them into the fold.
August 4, 2023
New packaging design for the Coors Banquet Legacy Collection
Package Design
2023 Annual Package Design Gallery
Each year, Healthcare Packaging evaluates an array of over-the-counter product packaging designs, assessing the pros and cons from a user perspective.
July 12, 2023
Wonderbelly Packaging Design
Package Design
Head & Shoulders, Hoeksche, and Grupo Calvo Introduce Packaging Designed for Consumer Convenience
ThePackHub
See a few examples of packaging that provides convenience for consumers from Head & Shoulders, Hoeksche, and Grupo Calvo from ThePackHub’s June Packaging Innovation Briefing Report.
July 4, 2023
Head & Shoulders Bare anti-dandruff shampoo's new recyclable bottle allows consumers to use every last drop of product.
Package Design
Column: Is HolyGrail 2.0 Proving Viable at Scale?
As the EU looks to implement measures that could mean fines for brands and producers not using PCR in plastic packaging, more circular packaging is becoming a business imperative. Digital watermarking is a promising way to accomplish circularity.
June 27, 2023
Packaging waste sortation at a materials recovery facility (MRF).
Package Design
Maltese Brewer Cisk Modernizes Design
Maltese brewer Cisk is targeting new markets and consumers while retaining some classic iconography in its latest redesign.
June 27, 2023
Cisk's new design incorporates modernizations of traditional elements.
Package Design
Scope’s Palm-Sized Concentrate Bottle Enables Customization
Tiny, 50-mL bottle with dosing cup allows consumers to add water to their mouthwash for the perfect concentration, while reducing packaging waste by 70% versus a standard 1-L bottle.
June 26, 2023
Scope Squeez in the 50 mL bottle is available in two varieties, Original Mint and Cool Peppermint.
Package Design
Refill System Lets Consumers ‘Crack, Snap, and Clean’ in 10 Seconds
Plant-based cleaning products company Puracy evolves its refill packaging to an aluminum-can format and reusable bottle that eliminate the time, mess, and hassle of existing refill products.
June 23, 2023
Since its launch, plant-based cleaning products company Puracy has pursued sustainable packaging, landing on the Clean Can refillable/reusable packaging system, with refills in an aluminum can.
Materials & Containers
Glass Imaginings: Small, Modular Plants; Biodegradable/Biorecyclable Containers
Arguably the oldest packaging material, glass is exuding youthful vigor in its recent explorations of new (some would say revolutionary) manufacturing technologies, formats, material characteristics, and product applications.
June 7, 2023
Ben Miyares, Packaging Sherpa
Package Design
CVS Pharmacy Launches Vitamin Dispenser that Opens with a Fingertip
The new CVS Health QuickServe Vitamin Dispensing System offers visual access to daily vitamins and supplements. Cartridges fit in a reusable dispenser that delivers one pill at a time without jamming.
June 6, 2023
CVS QuickServe Vitamin Dispenser
Package Design
Label-less Bottle Puts Focus on Wine, Not Waste
New wine brand Crate forgoes bottle labels to reduce packaging waste, creating a sparse but still eye-catching package that complements the brand’s sustainable positioning.
May 31, 2023
By removing the label from the body of the wine bottle, Fourth Wave Wine has eliminated the paper, the adhesives, and the PET liner resulting from the label.
Package Design
New Tub for Domino and C&H Sugar Changes the Shape of Things
ASR Group reduces the use of plastic in its Easy Baking Tub by 28% for its Domino Sugar and C&H Sugar brands by moving from a round to square package.
May 22, 2023
Domino Sugar in the new square Easy Baking Tub can be found at retailers across the Eastern U.S., while C&H Sugar in the new package is available in the Western U.S.
Package Design
Breakthrough Med Device Sterilization Technology Uses Nitric Oxide
Not to be confused with laughing gas, this “molecule inside a polymer” is poised to offer safe sterilization of medical devices to kill microorganisms without the environmental issues brought by EtO sterilization.
May 10, 2023
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Package Design
Pepsi, Fanta Consider Digital Space in Spate of Soda Facelifts
Pepsi and Fanta’s respective new visual identities are optimized for both analog, physical spaces—like packaging—and for the online and digital worlds.
April 28, 2023
Pepsi has new livery, but retains it's characteristic globe logo design.
Package Design
Perspective: Soda Brand Redesigns Reflect a Cultural Shift
In the pantheon of big brands that have made indelible visual imprints on the national consciousness, Coke and Pepsi have to rank at or near the top. Evolution of their look and design both anticipates and reflects larger cultural changes.
April 28, 2023
Before and after Pepsi's recent redesign
Package Design
Do Marketing and Packaging Structure Go Hand-in-Hand?
A lot of attention is focused on packaging sustainability and packaging’s ability to perform other functions, from clearly demonstrating the product and its value-added benefits to delivering the product undamaged via e-commerce.
April 28, 2023
Dawn Burcham 2017 Ge
Package Design
Serena Williams-Co-founded Recovery Line Delivers Daily Relief with Packaging
A modern take on packaging signals a mindset shift for pain and athletic recovery products. Hands-free delivery, portability, and gender-inclusive shelf appeal deliver a grand slam.
April 12, 2023
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