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Package Design
E-Shaped Carton Calls Out Environmentally Friendly Position
Simple and direct, new packaging in the shape of an 'E' for E-Cloth reusable microfiber cleaning cloths cuts through the clutter of cleaning products, offering a chemically-free way to clean.
Package Design
Swiss Miss is First in Cocoa with Recyclable Tub
Package Design
Bold, Appetizing Packaging for New Tyson Product in Europe
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Pharma Packaging Innovations
Package Design
Packaging for the senses
Package Design
Updated Laughing Cow Conveys the Joy of Snacking
Iconic red laughing cow takes center stage in new packaging graphics for the cheese wedge product, positioning the brand as a fun and spontaneous snack.
Supplier News
Nelipak Laboratory Services Receives ISO/IEC 17025 Accreditation
Nelipak Laboratory Services announced its Clara, Ireland laboratory received ISO/IEC 17025 accreditation from the Irish National Accreditation Board (INAB).
Package Design
New England’s Original IPA Gets a ‘Wicked’ New Look
One of the first craft brewers in New England, Harpoon Brewery aims to spear new business while distinguishing itself in the crowded craft category with a new package design that leverages iconic assets.
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Variable Barcodes to Boost COVID-19 Test Kit Experience
Scannable point of care tests were designed to increase test accuracy, collect data, and take the guesswork out of reading results.
Package Design
Jones Soda Turns Bottles into Voter Registration Tools
Limited-edition Vote 2020 labels on bottles of Jones Soda feature voting-themed graphics and copy along with a QR code that allows consumers to register to vote from their smartphones.
Package Design
Large-Format PET Bottled Water Closure Helps Sustain Sales During Pandemic
Transforming large, rigid containers into convenient, at-home dispensers, this closure is differentiating feature for islanders seeking to stock up on water during pandemics and hurricanes.
Package Design
U.K. Corner-Shop Favorite Rejuvenated
Contemporary new graphics that focus on the unique taste of milk-based nutrition brand Nurishment along with a new bottle format are designed to appeal to larger consumer base.
Package Design
Convenience and Flavor are the Focus of new Guacamole Package
A switch from a tray to a festive bowl that can go from fridge to table along with new graphics that highlight the real ingredients of Wholly Guacamole’s Hass avocado dips result in sales that surpass expectations.
Package Design
Luxury and Sustainability Coexist in Fashion Mystery Box
Sustainable e-commerce fashion brand Heat gets a sophisticated, luxury shipper with a metal closure that can be removed for recycling.
Package Design
Cece’s Veggie Co-Founders Helps Roll Out Regional Brand Accelerators
Mason Arnold, founder of the fast-growing Cece’s Veggie Co. lines of vegetable-based noodle replacements, talks to PW about the growing Naturally umbrella of emerging brand incubators.
Package Design
Road to a Successful Package
Consumer packaged goods often are purchased because they catch attention, the item was on a shopping list, or perhaps, out of habit or familiarity.
Package Design
E-Comm Mailer’s Luscious Lip Graphics Serve Social Media Set
Subscription makeup company LiveGlam makes a pair of red, glossy lips the signature graphic element on its new bubble mailer to generate consumer excitement and inspire social media sharing.
Package Design
Schnucks Reboots Own-Brand Portfolio
In ‘the case study of all case studies,’ Schnucks begins the redesign of its entire portfolio of own-brand products with a unique approach for each category that results in an increase in sales from 12% to 18% in just three years.
Package Design
Security Printing Solutions
Nanografix offers security printing solutions, such as color shifting ink, invisible ink guilloche, and invisible ink QR codes, that integrate with its custom anti-counterfeiting products for pharmaceutical, food and beverage, and personal care.
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Small Batch Skin- and Haircare Line Offers Glass Packaging on a Budget
After making the switch from a career in occupational therapy, a former hand specialist offers a variety of personal care products with cruelty-free, natural ingredients in recyclable packaging.
Package Design
Multi-sensory Packaging
What is the science of Multisensory Packaging and how does it contribute to create powerful and extraordinary product brand experiences?
Package Design
Bold Punctuation on Condiment Label Compels Consumers to Stop and Think
An attention-grabbing exclamation-point logo for U.K. condiment brand Dr. Will’s dominates new graphics for the packaging of its all-natural ketchup, mayo, and BBQ sauce.
Package Design
A Jewel of a Presentation Box for Royal Salute Whisky
A new addition to the Royal Salute whisky range, The Treasured Blend gets a presentation box with double-door design that opens to a stunning, gold foil menagerie fit for a queen.
Package Design
Leinenkugel’s to Update Logo, Trader Joe’s Says “No”
The Miller Brewing Company brand will remove the image of a Native American from its packaging in 2021, but Trader Joe’s says it will not change its packaging.
Package Design
Nesquik Bunny Quiky Reimagined for Brand Expansion
Facing competition in the RTD category, Nesquik updates its packaging to emphasize its nutritional value for all ages, resulting in a more mature, silhouetted bunny mascot.
Package Design
E-Comm Package Storytelling
Unlike retail packaging, e-commerce packages are first viewed after purchase, providing brand owners the opportunity to present a new insight or character of the brand with each shipment.
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2020 Healthcare Package Design Gallery
Months and years go into designing an over-the-counter package to ensure the consumer can safely use it, often in mere seconds.
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![Pharma (producto No Holográfico)[1]](https://img.packworld.com/files/base/pmmi/all/image/2020/08/pharma__producto_no_hologra__fico__1_.5f3d7bab2c7f1.png?auto=format&fit=crop&h=146&w=340)
