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Package Design
Mindful Relaxation Guides Bottle Design for Wine Cocktail
Sleek aluminum bottle with nature-inspired graphics offers an alternative to traditional glass packaging for a new wine cocktail geared toward consumers practicing a healthy lifestyle.
Package Design
New Wine Cottle is Wildly Exuberant
Package Design
Aluminum Wine Bottle Delivers Rugged Luxury
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Package Design
Mondelez Leverages Digital Printing
Package Design
Tree-Ring Symbol Conveys Winery’s 110-Year History
The concentric circles of an old, weathered stump at Limerick Lane Cellars become the foundation for a new brand story based on the rich history of the land and the people who worked it.
Package Design
Baby Food Brand Grows Up
Babyblends maker Little Spoon has expanded its product offerings to include supplements/vitamins and a line of plated meals for the younger set in just a few short years, while also selling solely direct-to-consumer.
Package Design
Package Design for WD-40 Specialist Line Lands Smoothly
New packaging from the brand that helped send rockets into space relies on color cues to help consumers find the product on shelf and enhance its professional positioning.
Package Design
Eckrich Deli Meats get a Research-Driven Pack Redesign
After asking consumers what they wanted and needed from the deli category, this Smithfield brand learned that packaging needed to better demonstrate consumer benefits, like ideas for home-cooked meals.
Package Design
Beverage Encourages Voters to Speak their ‘Peace’
By scanning a ‘sip & scan’ icon on special Peace Tea iced tea beverage cans, consumers can link to a mobile landing page powered by non-profit Vote.org.
Package Design
Innovating the Plant-Based Food Category with Functional Superfoods
Lavva is growing its brand with Paleo and Keto-certified plant-based yogurts and milk products.
Package Design
Pentawards 2020 Winners Announced
The 2020 winners of the world’s leading packaging design awards are revealed in first-ever virtual Pentawards Gala Ceremony.
Package Design
Celestial Seasonings Goes Bold for Gen Z
Understanding that Gen Z is less likely to respond to text-heavy packaging, the company introduces a new functional line and updates core varieties with iconic, attention-grabbing graphics.
Package Design
Tchibo Coffee Debuts in The U.S. with Unique Package Features
Seventy-year old European coffeehouse brews up fresh experience in eight Midwest markets.
Sustainability
Reusable and refillable packaging innovations 2020
ThePackHub U.K. offers a compendium of sustainable packaging ideas for the growing reusable and refillable market.
Supplier News
AIPIA Smart Packaging Virtual Exhibition Opens October 7
AIPA will open its Smart Packaging demonstration area of the AIPIA Virtual Congress for a special one day live event on October 7.
Package Design
Packaging Pros Need to Know Basics of Product Liability
No need to have a law degree for this layman-friendly advice.
Package Design
‘Nature’s Fingerprints’ Provide Inspiration for Wine Packaging
Cans for a new line of wine from Odell Brewing Co. feature organic patterns that reflect nature’s own self-organizing biological systems.
Package Design
E-Shaped Carton Calls Out Environmentally Friendly Position
Simple and direct, new packaging in the shape of an 'E' for E-Cloth reusable microfiber cleaning cloths cuts through the clutter of cleaning products, offering a chemically-free way to clean.
Package Design
Swiss Miss is First in Cocoa with Recyclable Tub
The new, recyclable package uses a tapered, space-efficient cube design that reduces the package’s carbon footprint by 98 metric tons each year versus the previous round canister.
Package Design
Bold, Appetizing Packaging for New Tyson Product in Europe
The new range of 28 products for foodservice uses strong black branding for the Speciality tier and ‘confident’ red for the Core, along with mouth-watering photography and a clear window to the product.
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Pharma Packaging Innovations
New webinar covers several unique packaging innovations to overcome challenges such as child resistance/senior friendly, on-the-go convenience, anti-counterfeiting and improved packaging functionality.
Package Design
Packaging for the senses
A journey through the senses and new opportunities facing consumers brought by packaging innovation, creating better experiences. This was the theme of our latest webinar of the second EXPO PACK Mexico and Mundo PMMI series, conducted by Carlos Velasco.
Package Design
Updated Laughing Cow Conveys the Joy of Snacking
Iconic red laughing cow takes center stage in new packaging graphics for the cheese wedge product, positioning the brand as a fun and spontaneous snack.
Supplier News
Nelipak Laboratory Services Receives ISO/IEC 17025 Accreditation
Nelipak Laboratory Services announced its Clara, Ireland laboratory received ISO/IEC 17025 accreditation from the Irish National Accreditation Board (INAB).
Package Design
New England’s Original IPA Gets a ‘Wicked’ New Look
One of the first craft brewers in New England, Harpoon Brewery aims to spear new business while distinguishing itself in the crowded craft category with a new package design that leverages iconic assets.
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Variable Barcodes to Boost COVID-19 Test Kit Experience
Scannable point of care tests were designed to increase test accuracy, collect data, and take the guesswork out of reading results.
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