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Package Design
Leinenkugel’s to Update Logo, Trader Joe’s Says “No”
The Miller Brewing Company brand will remove the image of a Native American from its packaging in 2021, but Trader Joe’s stands firm against public pressure to remove “racist” packaging references.
Package Design
Nesquik Bunny Quiky Reimagined for Brand Expansion
Package Design
E-Comm Package Storytelling
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2020 Healthcare Package Design Gallery
Supplier Submitted
Burgopak and Duallok: CBD Slider Packaging
Package Design
Brands Keep Pace by Eliminating Racist Packaging Imagery
Many brands are retiring controversial brand mascots in order to better reflect the consumers they serve. Here’s a glimpse into their calculus.
Supplier News
Veritiv Introduces Packaging and Brand Design Service
Veritiv introduces Vine, a packaging and brand design service that provides clients with access to supplier production resources, a worldwide team of material specialists, and supply chain experts.
Package Design
Ingredient ‘Explosion’ Puts Muesli Taste Front and Center
A blast of fruit, nut, and oat photography splashes across the packaging for a new muesli offering from U.K. brand Lizi’s to highlight flavor and taste.
Package Design
Miller Genuine Draft Simplifies Design, Amps up Equity
A global redesign of the primary and secondary packaging creates a premium brand image through a simplified and sharpened identity to connect with a brand-savvy demographic.
Package Design
Kombucha Calls on Champagne Bottle for Sophistication
Kombucha maker L.A Brewery launches a new variety that is ‘reminiscent of a wildflower champagne’ in taste and in its packaging aesthetic.
Package Design
Jones Soda Labels Convey ‘Messages of Hope’ Amidst COVID-19
Six limited-edition label designs for the U.S. and six for Canada convey the spirit of resilience that has emerged during the coronavirus crisis.
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Tampons in an Ice Cream Pint Make a Whimsical Statement
Feminine care company Rael launches a unique recyclable carton in stores and online.
Protective/transport packaging
Beer Cans' Premium Foil Lidding Adds Billboard Space While Appealing to Post-COVID Consumer
Romanian lager Albacher doesn't mention the pandemic specifically, but the timing of its new foil lidding, which adds billboard space and ensures a clean beer can surface, is fortuitous considering an increasingly safety-conscious consumer base.
Package Design
The Devil is in the Details of a New Brandy Bottle
Chilean wine brand Casillero del Diablo enters the spirits category, with a custom brandy bottle with shoulders shaped to resemble a Devil's horns and graphics.
Package Design
Packaging No Spectator to This Social Moment
Already destabilized by the pandemic, many of our national and global institutions are now doubly destabilized by legitimate concerns about social justice and equality.
Package Design
Aunt Jemima to be Retired by PepsiCo, Mars and Conagra Follow Suit
The company is retiring the brand imagery and its logo, acknowledging a racial stereotype associated with its origin. The brand will be re-named.
Package Design
Limited-Edition Jägermeister Bottle Created to #SAVETHENIGHT During COVID-19
A reinterpreted label for Jägermeister celebrates nightlife, while also highlighting the company’s commitment to help those artists, creatives, bartenders, and club owners affected by the lockdown.
Package Design
Sparkling-Water Fountain Symbol Represents ‘Freedom to Enjoy’
A redesign for Britvic’s infused sparkling water packaging makes existing iconography of a fountain of water the heart of the new design, along with a pastel color palette and fresh design cues.
Package Design
Placon Investing in Medical Capacity Expansion
Placon is doubling the size of its manufacturing in Elkhart, Ind. to increase capacity to meet the growing demand for its medical packaging.
Package Design
INX Debuts Magazine for Brand Designers and Metal Decorators
Encouraged by the results of its global INX Color Perfection program, INX International Ink Co. introduces the Color Perfection® Magazine designed to examine the connection between color, design, and metal can decorating around the world.
Package Design
Enhanced Elegance, Reduced Footprint for Wine Bottle
Winery updates packaging from a bowling pin-shaped bottle having balance, display, and storage issues with an elegant new package that solves these challenges while also reducing glass by nearly 13,000 lb/year.
Package Design
A Primer: Package Design as Intellectual Property
Intellectual property refers to creations of the mind for which the creator can obtain legal protection against unauthorized use.
Sustainability
Voice of the Packaging Industry: Sustainable Packaging
Sixty CPGs were interviewed for a new sustainability report by PMMI Business Intelligence. They had much to say about machines, materials, new formats and sustainable initiatives, as well as what they need from suppliers.
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Paper Tube Co.: Child-Resistant Paper Tube Packaging
EcoVault is a patented, child-resistant tube for packaging cannabis to supplements.
Package Design
Bumble Bee Tuna Package Redesign Retires Mascot, Focuses on Flavor
Bumble Bee Tuna’s iconic brand got a modern design update last month. Notably, the longstanding cartoon bumble bee mascot, Horatio, is no longer part of the design architecture.
Package Design
Berry Global Wins Excellence in Flexography Awards
Berry Global was awarded the Silver and Bronze awards in the 2020 Excellence in Flexography Awards Competition presented by the Flexographic Technical Association (FTA).
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Nelipak Healthcare Packaging Launches ‘Nelipak Academy’ Webinar Series
Learning series to provide participants with knowledge to make informed decisions about healthcare packaging.
