Beverage brands have been increasingly overcoming the hurdles of using 100% rPET for their packaging. These include Coca-Cola and PepsiCo for their carbonated beverages, Dasani, Fiji Water, and Chlorophyll Water for their bottled water products, Ekes-Granini juice in Germany, and even Diageo Whiskey, among a number of other CPG brands.
The most recent to join this esteemed group is plant-based beverage brand Califia Farms. The brand just announced it has transitioned all its bottles in the U.S. and Canada to 100% rPET, with the exception of the plastic cap and sleeve label. According to the company, the move will help reduce its greenhouse gas emissions by at least 19% and cut its energy use in half. The packaging update impacts the brand’s portfolio of refrigerated plant milks, creamers, coffees, and tea.
