“Considering the EU’s plastics strategy and the increase in recyclate quotas this prescribes, we’ve now decided to switch to using recycled PET only,” says Hermann Naumann, plant manager for Eckes-Granini in Bad Fallingbostel in Lower Saxony. “We want to be a pioneer with regard to the circular economy and set a good example for the beverage industry.”
Europe’s leading producer of fruit juice beverages has pursued an ambitious sustainability strategy for years, adds Naumann. “We aim to continue steadily reducing our carbon footprint in production and in our packaging. This means not only cutting down on the amount of material used but also closing the recycling loop.”
