Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Without Wholesale Venues, Brands Reaching Out to Consumer

Social media, e-commerce and donations to those in need are various ways brands are trying to directly reach consumers in light of COVID-19 cancellations and closures.

Getty Images 1126880991

Venues around the world are being postponed or cancelled due to the pandemic. In early March the Natural Products Expo West was cancelled in Anaheim, CA – a show that in 2018 had over 3500 exhibiting companies and 85,000 attendees. Many emerging brands rely on such trade shows to sell their product to retailers, and the loss of these outlets has turned brand-owners to creative measures such as YouTube videos, social media channels and e-commerce to try and reach the consumer without the help of retailers.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Coding, Marking, and Labeling Innovations Report