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Kim Overstreet

As the director of the Emerging Brands Alliance, Kim is creating and curating packaging and processing content for emerging brands that are scaling up operations. Previously a Senior Content Strategist, she disseminated PMMI Business Intelligence content to Packaging World, Healthcare Packaging, Automation World, ProFood World and OEM, and covered packaging conferences for PMMI Media Group. Kim has been with PMMI Media Group since 2013 and has a master’s degree in journalism from Drake University.

Package Design
GoodPop’s Package Redesign Helps Fuel 40% Sales Growth
The brand won the 2022 grand prize in the Designalytics Effectiveness Awards, while also doubling down on innovation and social impact.
November 21, 2022
Goodpop's Mango Chile frozen treat
Business intelligence
The CanDo Spirit at Natural Products Expo East
See Founder Adam Bremen discuss this emerging brand’s philosophy for success.
October 5, 2022
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Package Design
Package Design Innovating to Match New Consumer Trends
Consumer trends have shifted in the past few years, and many businesses are adapting their product packaging to meet these new priorities.
July 5, 2022
Pizza Hut and Pac Man's arcade box collaboration
Business intelligence
Emerging Brands at the 2022 Summer Fancy Food Show
We visited the Startup Pavilion and Incubator Village on our first day at SFA's Summer Fancy Food Show, to see emerging CPG brands' products.
June 13, 2022
SFA's Summer Fancy Food Show
Business intelligence
Innovation Overload at Natural Products Expo West 2022
A small sampling of the many innovative products seen at Natural Products Expo West, some of which were launched at the show.
March 10, 2022
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Secondary/end-of-line
Automation and Flexibility in EOL Equipment Needed for Expanding SKUs
As the trend of more variety, more sizes, more choices, and ultimately more SKUs increases, end of line machinery is keeping up by including more robots, cobots, and modularity.
February 24, 2022
Automation's expected growth in the EOL space
Coding, printing & labeling
Demand for Supply Chain Visibility Leads to Labeling Enhancements for EOL Operations
The increased need for product visibility in the supply chain means new demands on end of line operations, most often by way of labeling enhancements and vision inspection.
February 16, 2022
Pallet Labeler
Secondary/end-of-line
Future Looks Bright for End of Line Equipment Market
Four trends will affect continued growth on EOL machinery through 2026, with the food and beverage industries driving the majority of purchases.
January 25, 2022
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Take Five
Global Minute: Packaging and Machinery Updates from the UK, Iraq, Spain, and Mexico
Packaging updates from around the globe; retailer-led sustainable packaging material directives, high-speed automated solutions, and paper can package design.
January 7, 2022
Pw Title Card
Package Design
In the Name of Transparency? Package Designed to Downsell Product
New Swedish vodka brand asks consumers not to drink the vodka.
December 17, 2021
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Top Stories
The price of foil, which encompasses raw aluminum ingots and the manufacturing of the aluminum foil itself, has already gone up significantly. Getty
Materials & containers
Q&A: Foil Tariffs Pose Imminent Threat to Healthcare Costs, Lead Times
In this Q&A, we talk with PAXXUS' Dwane Hahn about the serious supply chain continuity implications that loom as the packaging community awaits a scheduled decision from the Department of Commerce on December 15, 2022.
Tropicana capitalized on the #ThePerfectMimosa social media trend with this influencer-targeted, packaging-centric campaign.
Package Design
Buzz-Worthy Spray Closures Go Viral for Tropicana Campaign
Goodpop's Mango Chile frozen treat
Package Design
GoodPop’s Package Redesign Helps Fuel 40% Sales Growth
Workers Graphic
Workforce
Skilled Workforce Recruitment Proves Difficult for Manufacturers
Bulk Bag Discharging: Control Dust and Eliminate Material Waste
Sponsor Content
Bulk Bag Discharging: Control Dust and Eliminate Material Waste