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Live from Natural Products Expo: Emerging Brands Come to Tell Their Stories

It’s not how new or old their company is, these brand owners are introducing new products, packaging and branding redesigns, and building distribution channels to take their dreams to market.

Wella
Wella

 

Fine & Raw Chocolate

Launched in 2008 by South African immigrant, Daniel Sklaar, in his Brooklyn neighborhood of Bushwick, this packaging is eye-catching for its simplicity. Not only is each bar made by hand, they are hand-packaged as well.

Daniel “ran away” from the financial industry in 2008 and started making small batches for friends, then started delivering his chocolate on his bicycle to local stores, says the company website. The company is dedicated to “bringing happiness through silliness and chocolate.”

Sklaar calls this series of package designs, “Sassy Ladies.” From a 2017 Forbes article, “Each flavor, packaged in white with a line drawing in black, features a different pulpy 1950s style pin-up, cowgirl or female Zorro-type with a contemporary Brooklyn twist. Sklaar considers the collection, officially called “Brooklyn Bonnie,” an homage to the stylish women he sees on the Williamsburg and Bushwick streets.”

Organic Sodas by Red Bull

Soft-launched this past April, well-known brand Red Bull extends their product portfolio with these “non-energy” organic drinks with flavors that include cola, lemon, ginger and tonic. Bright metallic colors will pop on grocery store shelves. Red Bull logo is subtle and underplayed. These new drinks may not give you wings but should deliver refreshing taste and are certified organic.

Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
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Coding, Marking, and Labeling Innovations Report
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
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2024 PACK EXPO Innovations Reports