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One manager's plea to simplify the complex

A number of brand owners tell me they are looking to consolidate their supply chains to improve efficiency.

Include Tropical Foods, a manufacturer, importer, and distributor of bulk and packaged snacks and specialty foods, among them. The Charlotte, NC, company began in 1977 with about 100 items. Today, its portfolio exceeds 3,000 products.

Recently, a broker approached the company with an idea that became the company’s newest product, Dipping Chocolate. Tropical Foods fills and packages its own products, and it did so with this new item.

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