Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

The Devil is in the Details of a New Brandy Bottle

Chilean wine brand Casillero del Diablo enters the spirits category, with a custom brandy bottle with shoulders shaped to resemble a Devil's horns and graphics.

Diablo bottle
The custom bottle presents a dark, spooky feel through its sharp lines and well-defined shoulders that playfully resemble the Devil’s horns.

Part of the renowned Concha Y Toro Group, Casillero del Diablo is currently the second most powerful wine brand in the world, according to Wine Intelligence Index. With strong brand awareness and consumer engagement, Concha Y Toro partnered with boutique branding and packaging design agency Appartement 103 to expand its portfolio by introducing a premium Pisco—a type of brandy, or distilled grape wine—into the Chilean market. The new product development marks the group’s entry into the world of spirits, an entirely new category of operation since its foundation in 1883.

With the objective to shake a fairly traditional category and appeal to younger consumers, Appartement 103 developed a custom bottle and brand identity as well as secondary packaging and key visuals inspired by one of their flagship wine brands Diablo. The custom bottle captures this spirit through its sharp lines and well-defined shoulders that playfully resemble the Devil’s horns.


Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics