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Packaging for New Cooking Oil Line Demystifies Category

Lively and approachable graphics coupled with descriptive copy educates consumers on the best uses for a line of new specialty cooking oils.

U:ME 1
The bright on-pack color palette for U:ME specialty cooking oils packs a punch and—paired with delicious food photography—challenges the norms found in the category.

Edible Oils Limited (EOL) has launched U:ME, a new range of specialty cooking oils with brand strategy, design, and naming by design consultancy Brandon. The U:ME range will initially include Sun-Olive, Coconut, and Organic Rapeseed variants with other variants to follow, and will began rolling out in major retailers this month.

Read more stories on new product package design from Packaging World at:

“‘Haircare for Foodies’ Gets Equally Appetizing Packaging”

“Nostalgia, Modern Art, and High-Tech Coalesce in Skincare Sampler Pack”

“Wine is ‘Untouched by Light’”

“From Dark to Light: Hope in a Jar”

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