Designers used the same bottle shape as IsaBella, its previous fragrance, revisiting coloring and finishing to revitalize the brand name and attract a new audience. Appealing to independent and audacious women, designers looked to their adventurous, yet feminine side when developing the packaging. The heavy glass bottle is purple at its base. With a modern-looking, innovative closure that twists open and close, designers attempted to create a package that represents a combination of originality and elegance. The package launched in December, 2004, and is available in European markets. —ALR
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