Recloseable MAP bags differentiate Farmer John's bacon

The bag’s ionomer EZ Peel opening technology positioned just below the hermetic seal enables easy opening of the package without a knife or scissors. Consumers can remove the desired amount of precooked bacon for heating, then simply press the zipper to reclose the bag, keeping remaining product fresh for later use.

For Farmer John, the fact that the bags are formed inline from rollstock provides cost savings over preformed bags. Bags also require no secondary packaging, eliminating that potential expense.

The stand-alone primary packaging offers a large printing area on the top web for high-color graphics that create a “billboard” effect, increasing shelf visibility. Retailers reap a shelf space-saving advantage because the contoured packages can be displayed either as stand-up bags or as pegboard-hanging bags.

Ray Wilkerson, director of brand management at Farmer John, says, “Our precooked bacon business has been growing as a result of the new packaging, and we are achieving increased customer distribution.”