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Cannabis Branding - an Uphill Battle?

Between the fight for precious retail shelf space, and a consumer selection process that is based mostly on cost and quality, cannabis brand loyalty may be a struggle to find.

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The cannabis market is estimated to reach $32 billion by 2024, with many new formats such as creams, gels, dried teas/powders and inhalers. As the rising number of cannabis brands and products outweigh available retail shelf space, retailers are profiting from the competition by implementing traditional slotting fees for premium shelf space.


See: OEMs Needed for $32 Billion Budding Cannabis Industry
See: Popularity of Cannabis Formats Evolving, Packaging Follows Suit


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