Heineken Customizes for Grand Prix

The pressure-sensitive polyester label material is Multi-Color’s ThermoWash for returnable glass, a wash-off material that allows the reuse of the glass bottles.

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“We make limited editions for platforms like UCL, Rugby, and Bond movies because they generate more excitement with consumers in both the on-premise and off-premise channels,” says Ramses Dingenouts, Senior Packaging & Identity Design Manager, Heineken International. “MCC is very cooperative and makes the most complicated jobs simple.”