Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.

Heineken Customizes for Grand Prix

Dutch brewing company Heineken, which has a global partnership with Formula 1 racing, wanted to do something special for the return of the Grand Prix to the Zandvoort circuit in the Netherlands.

Customized bottles from Heineken just for the Grand Prix.
Customized bottles from Heineken just for the Grand Prix.

So a special campaign was launched with bottles having a limited-edition series of Formula 1 labels. There are 22 labels in the collection, each one displaying the country and their race track. The labels were designed by VBAT and printed on a gravure press by Multi-Color Corp. in Helligenstadt, Germany. Due to the amount of different colors on the 22 variable flag designs it was a challenging label to print. The labels incorporate CMYK, 2 x white, and high-brilliance silver for a premium look.

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report