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Beer Cans' Premium Foil Lidding Adds Billboard Space While Appealing to Post-COVID Consumer

Romanian lager Albacher doesn't mention the pandemic specifically, but the timing of its new foil lidding, which adds billboard space and ensures a clean beer can surface, is fortuitous considering an increasingly safety-conscious consumer base.

Albacher Can Lid Label

Premium lager brewer Albacher says it’s the first beer in Romania to employ an aluminum foil can lid label to ensure that their beer is perfectly clean when the consumer reaches for it in a retail setting, or even in their own refrigerator at home. The hygienic lid keeps the top of the can clean, protecting from dust and germs. Consumers can be sure to enjoy their beer with maximum safety and hygiene.

Though the company didn’t mention or address the recent global pandemic specifically, there’s little doubt that consumers around the globe will be, at minimum, cognizant of packaging surfaces in retail settings. This foil lidding feature is a physical barrier sealing off the surface intended for consumers to drink from until the moment of consumption. Albacher parent company Romaqua Group, located in Romania, tapped American label supplier Multi-Color Corp. to add the lidding label feature.

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