Wax Replacement Protective Packaging

DS Smith's Greencoat is a coated, water-resistant packaging solution that provides the same performance characteristics as wax-coated boxes but is 100% recyclable.

Natalie Craig
Sep 26, 2019
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DS Smith Packaging Systems
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When consumers were asked to identify the single purchasing attribute they consider 'extremely important,' price/value ranked first by a wide margin (41%), followed by brand preference (23%) and nutrition information (18%). Packaging recyclability ranked last at 2.5%, suggesting it plays a limited role in purchase decisions relative to cost, brand, and product information.
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