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Limited-Edition Jägermeister Bottle Created to #SAVETHENIGHT During COVID-19

A reinterpreted label for Jägermeister celebrates nightlife, while also highlighting the company’s commitment to help those artists, creatives, bartenders, and club owners affected by the lockdown.

Jagermeister bottle, front
The new illustration includes a portal of escapism on the front label, with a shining light beam representing a beacon of hope and positivity in dark times.

For the first time in the brand’s history, Jägermeister will change the front label of the iconic liqueur across countries and continents for the #SAVETHENIGHT Jägermeister limited-edition bottle. The bottle launches as part of an initiative to support nightlife communities during the COVID-19 crisis.

The #SAVETHENIGHT bottle and initiative is backed with the commitment from family-owned Mast-Jägermeister SE to generate 1 million euros for the global nightlife community, including artists, creatives, bartenders, and club owners who are facing unprecedented hard times.

Here Design worked with Jägermeister to create the limited-edition bottle, which it says demonstrates Jägermeister’s support for the industry that has carried it over the years and encourages other drink brands to follow suit to save the nightlife industry.


Read about more limited-edition package designs in these articles from Packaging World:

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