“We wanted an image that reflects our very contemporary company,” says Robert Galbraith, director of packaging, advertising, and merchandising at Woodland Hills, CA-based Sebastian Intl. Or, to quote a Sebastian press release, the new hair care products are “packaged in elegantly chic alabaster and muted platinum bottles with clean lines and a simple, timeless feel.”
Extrusion-blown of high-density polyethylene, the bottles are screen-printed in two colors front, one color back. The cap is injection-molded polypropylene with pewter metallic colorant added. Caps come with or without a hinged dispensing feature, depending on the product. The Collection products sell for $7.95 to $12.95 exclusively at Sebastian Collective Salons across the country.
