Beverage: Page 160

Recycling

Coca-Cola mini bottle: Shape supports simplistic design

The label features the brand’s iconic logo and a shadow image of the famous bottle shape, but otherwise offers plenty of ‘breathing room.’

March 11, 2010

Flexibles

Compostable wrapper for chocolate supports company's eco-vision

Environmentally conscious coffee, tea, and chocolate company chooses earth-friendly packaging for its Fair Trade chocolate from Ecuador.

March 11, 2010

Beverage

Can your brand pass the silhouette test?

Absolut vodka is experimenting with a special-edition bottle sans its familiar label. How many brands can you identify based solely by a package silhouette, and can yours join the list?

March 10, 2010

Beverage

What does your label say about your brand?

The label could make or break the sale in categories such as wine, where many shoppers are novice buyers.

March 10, 2010

Blisters/clamshells/thermoforming materials

Open as many as you want

Amcor Flexibles Inc. snagged a Gold Award in the Packaging Excellence category with a consumer-friendly four-pack of cheeses sold by Emmi, the largest Swiss milk processor and one of Europe’s leading dairy innovators.

March 9, 2010

Palletizing/depalletizing

Line upgrade accommodates redesigned Gentleman Jack packaging

Jack Daniels team tips its cap to performance of new, high-efficiency capping equipment.

March 8, 2010

Secondary Packaging

Intralox activated roller belt pallet layer descrambler

A simple, low-cost solution to fully automate single-filing of complex pallet layer patterns.

March 7, 2010

Conveying & accumulation

Intralox complex switching, diverting, and laning solution

A simpler, more cost-effective solution for handling very complex switching, diverting, and laning of a variety of package types.

March 7, 2010

Filling/capping, liquid & viscous

New low-acid aseptic plant hits the mark

SunOpta, Inc.'s new Modesto, CA, plant expands the company's capacity to process and co-pack soymilk and other nondairy milk alternatives for its West Coast customers.

March 7, 2010

Sustainable Packaging

New director and new directions are focus of MSU forum

At its third annual Packaging Executives Forum, The School of Packaging at MSU talks about tackling new complexities of the industry and launching the Center for Packaging Innovation.

March 7, 2010

Closures

Protein shakes launch in aluminum bottles

ABB (American Body Building) has introduced Pure Pro® 50 ready-to-drink shakes in recloseable, lightweight, 16-oz Alumi-Tek aluminum bottles from Ball Corporation.

March 6, 2010

Contract Packaging

Does perceived product blandness owe to the value chain or a poor understanding of customization?

One author makes the case that economies of scale largely are to blame for the lack of remarkable products. But an educator who’s been in the trenches has another view.

March 5, 2010