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Polish distiller employs traditional packaging for premium vodka in U.S.

Relic bottle and tattered label used to launch Wódka, marketed as a premium rye vodka sold at an honest price.

Wodka
Wodka

While walking through the Polmos Bialystock distillery in Eastern Poland, Wódka founder James Dale discovered a relic from Poland's communist era: a blue bottle with a slightly tattered label that simply read "Wódka," the Polish word for " vodka," sitting on a display shelf.

Intrigued, Dale researched the mystery bottle. The Polmos distillery, the leading vodka producer in Poland, was a state-owned monopoly founded in the late 1920s that controlled the spirits market, namely because the communist authorities forced all distilleries to become a part of the monopoly. Retaining that original bottle's minimalist design, Wódka aims to stick to its working-class roots by producing quality vodka that’s accessible to everyone. Wódka is distributed in North America by Panache Imports.

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