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A crinkle in SunChips' bio-based bag plans

Frito-Lay is replacing most of the plant-based packaging for its SunChips brand snack chip due to consumer complaints that the bag is too noisy.

Sun_Chips_bag
Sun_Chips_bag

Undoubtedly one of the biggest sustainability stories in the packaging community in the last couple of years, mega-brand PepsiCo’s use of bioplastics in its Frito-Lay SunChips packaging has been both lauded and criticized since the development was announced in April 2009. Making the switch from traditional petroleum-based flexible film to a 100% plant-based bag in stages, Frito-Lay first launched a package with 33% renewable material before unveiling its 100% plant based bag early this year.

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