A work of art

Every year since 1975, Kenwood Vineyards, owned by Korbel Champagne Cellars, has created a special bottle of wine that is as appealing to the eye as it is to the palate.

Pw 18309 S Pw 1100 089

This year’s Artist Series vintage is a 1996 Cabernet Sauvignon from grapes grown in California’s Sonoma County. It is decorated with a label featuring “Hill Street,” a work by pop artist Wayne Thiebaud. This colorful cityscape, created in the traditional Japanese Ukiyo-e-style woodblock print from one of Thiebaud’s earlier watercolors, was chosen because it fit two formats, Margie Healy, director of public relations for Korbel, says. It works well on the wine bottle, but also plays well in a larger poster size. Most important, Thiebaud’s work was chosen for its rich texture and bold color, qualities it shares with the wine it decorates. Designed by Armstrong & Associates (Santa Rosa, CA), the label is offset-printed in seven colors and foil-stamped in gold. Only 3껶 cases of the Artist Series were produced. The 750-mL wine retails for $70 per bottle.

Need help with your packaging project?
We’ve done the legwork to identify and vet experienced packaging and processing consultants you can contact directly for your next project. Decades of combined experience in packaging line engineering, machinery selection, package and materials development, and food processing operations.
See your advisor options now.
Need help with your packaging project?
Is your packaging line built for connected packaging?
RFID, QR codes, and 2D barcodes are reshaping CPG operations. See how leading brands are adapting.
Read More
Is your packaging line built for connected packaging?