Last chance to save $100! Cutting-edge Trends for Every Industry at PACK EXPO Southeast
Discover packaging & processing solutions for all industries at the all-new PACK EXPO Southeast in Atlanta, GA, March 10-12, 2025
LAST CHANCE! Register ASAP for $30

Unilever antiperspirant concept takes aim at soccer fans

Rexona (or Sure) antiperspirant sports a new look that taps into the passion that the brand’s core consumers all over the world have for soccer.

Rexona (or Sure) antiperspirant sports a new look that taps into the passion that the brand’s core consumers all over the world have for soccer.
Rexona (or Sure) antiperspirant sports a new look that taps into the passion that the brand’s core consumers all over the world have for soccer.

Unilever wanted a fresh brand identity for Rexona (known as Sure in the UK and Ireland) that would connect with fans through a universal shared passion–football–and celebrate their love of the game. The new limited-edition range, designed by PB Creative, works across aerosol, compressed spray, stick, and roll-on. It had to reinforce Rexona’s efficacy as a personal care brand and support its ‘move more, live more’ ethos.

With a pack structure that works globally, England, Spain, Germany, Russia, Poland, Egypt, Saudi Arabia, Colombia, Ecuador, Mexico, Argentina and Brazil have all made the line-up. The brand refresh also ties in with Rexona’s stay-fresher-for-longer ‘Motionsense System’ messaging.

“We wanted to honour the passion that our consumers have for football with a celebratory take on the original Rexona line-up," say Unilever Global Brand Manager Alejandro Fiecconi. "PB Creative hit the back of the net!”

New e-book on Flexible Packaging
In this e-book, you’ll learn key considerations for vertical and horizontal f/f/s and how to choose between premade bags and an f/f/s system. Plus, discover the pitfalls to avoid on bagging machinery projects.
download
New e-book on Flexible Packaging
LAST CHANCE TO SAVE $100! New Trends for All Industries at PACK EXPO Southeast
The exciting new PACK EXPO Southeast 2025 unites all vertical markets in one dynamic hub, generating more innovative answers to your production challenges. Don’t miss this extraordinary opportunity for your business!
REGISTER ASAP FOR $30!
LAST CHANCE TO SAVE $100! New Trends for All Industries at PACK EXPO Southeast