But follow-up calls to some respondents revealed that people may concentrate on just one or two items, such as the amount of fat, and ignore the rest. Such label cherry-picking doesn’t add up to a healthful diet, warn nutrition experts. Consumers may not be finding out about all the nutrients they need. Such consumer information will be helpful to FDA in its current efforts to redesign food labels to make them more useful.
A New York Times telephone survey found that 85% of respondents said they read food labels closely some or all of the time. Some 66% said they used the information in their purchasing decisions.
Jan 31st, 2005