Perception Research Services, Inc.
More from Perception Research Services, Inc.
Rules for optimizing your mobile marketing strategy
What lessons can be learned from the missteps of first-generation mobile marketers? And, how can you effectively leverage mobile technology to build your brand?
Anne Marie Mohan
Jan 4th, 2013
Improving packaging ROI
Only 50% of new package designs provide a notable improvement over existing packaging. This article pinpoints common missteps, and provides tips on successful redesign.
Oct 4th, 2012
Opening eyes to eye tracking
Eye tracking is a behavioral research approach that may be poised to become a standard practice in guiding package design. CPG companies can leverage it to assess shopper behavior and validate ideas.
Nov 28th, 2010
Within voluntary package reduction goal lurk opportunities
Many retailers and major food companies are voluntarily trimming 10% from their packaging’s carbon footprint. This move could spur innovation, but branding context has to be weighed, too.
Mar 5th, 2010
Wins and losses at the shelf: What drives purchase intent?
10% of package redesigns spike sales and 20% spur declines. What do the winners have in common? They create visual disruption and entice shoppers to reconsider a brand.
Oct 31st, 2009
Speakers give package design tips in private-label discussion at HBA Global Expo
Presentation discussions focused on what national brands need to do to survive the current economic climate.
Sep 27th, 2009
Renuzit adds breath of fresh air in 'deodorizers'
The home-deodorizer category conjures up thoughts of bland and industrial. But the Dial Corp. evolved the packaging of its Renuzit to sidestep the sameness of the category.
Jul 2nd, 2009
Shoppers: Green packaging is a purchase tiebreaker
Two years' worth of research yields shoppers' attitudes toward green packaging.
Jun 4th, 2009
Materials & containers
Enhanced zipper supports cheese's positioning
Consumers equate product quality with package quality.
Mar 1st, 2009