Enhanced zipper supports cheese's positioning

Consumers equate product quality with package quality.

Pw 5855 Tillamook

A recent study conducted by Perception Research Services (www.prsresearch.com) reaffirms that as consumers make purchase decisions at the shelf, they equate product quality with package quality.

Tillamook Cheese, a premium cheese manufacturer and farmer-owned cooperative in Tillamook, OR, came to the same conclusion for its Tillamook brand of shredded and blended cheese.

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