Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

International Delight receives 2009 AmeriStar

Coffee creamer container earns award for package design and functionality.

Pw 5740 Intldelight

Product Ventures (www.productventures.com), a well-known structural innovation agency located in Fairfield County, CT, announced that its recent work with International Delight coffee creamer has been chosen to receive the 2009 AmeriStar Award in support of excellence in overall package design and functionality. The annual awards are presented by the Institute of Packaging Professionals (www.iopp.org), which is expected to formally reveal the AmeriStar winners shortly.

Product Ventures was brought in to the project by WhiteWave, a subsidiary of Dean Foods. It worked directly with consumers to address problems with the production and functional issues of the coffee creamer. 

Product Ventures’ insights team conducted extensive research to evaluate the category and determine consumers’ wants and needs associated with functionality and aesthetics, while the agency’s design and engineering teams transformed the consumers’ thoughts into reality. Product Ventures visually positioned International Delight with a new, more European, sleek design, while strategically keeping the brand’s message of continued pleasure and enjoyment.

The new package is elegant, iconic and functionally superior to its leading competitor. The CAD engineering for the closure and bottle were done by Product Ventures, with close collaboration with Seaquist (www.seaquistclosures.com) for the closure and Graham Packaging (http://www.grahampackaging.com) for the bottle.

In 2008 and as part of the package redesign, the bottle polymer was changed from PET to high-density polyethylene.

“We are proud that the Institute of Packaging Professionals has recognized our efforts with International Delight in reshaping the coffee creamer container and bringing it to the next level in its sophisticated and upscale design," states Product Ventures CEO Peter Clarke.

Both Product Ventures and WhiteWave will be presented with the 2009 AmeriStar Award in Chicago at the IoPP Packaging Summit May 19-20, 2009.

Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Coding, Marking, and Labeling Innovations Report
Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!