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McDonald's Bag Converts to On-the-Go Table, Wienbier Digitally Printed World Cup Cans, Coors Light Nail Polish Mimics Color-Changing Cans

See a few examples of packaging that stands out from the crowd by McDonald's, Wienbier, and Coors Light from ThePackHub’s January Packaging Innovation Briefing Report.

Mcdonald's table bag
McDonald's limited edition TableBag.
ThePackHub

Despite the growth of online, the importance of creating impactful and noticeable packaging continues to create a point of difference. The packs have a role to get noticed on shelf as well as engage and delight in the consumer’s hand and again this month we have some great examples.

Learn more about ThePackHub's Innovation Zone here.

Mcdonald's table bagMcDonald's limited edition TableBag.ThePackHubMcDonald's Launches Limited Edition ‘Al Fresco’ Dining Solution

During Milan Design Week this year, fast food giant McDonald’s, in collaboration with creative agency Leo Burnett, unveiled TableBag. Milan Design Week attracts over 400,000 visitors every year to Italy’s design capital, and finding a place to have lunch becomes a difficult mission to the detriment of both restaurateurs and visitors looking for a moment to relax without leaving areas of close interest. So McDonald’s chose to offer an alternative to the usual indoor spaces with tables and chairs. TableBag is a limited edition 100% recyclable take-out box that lets people recreate a decent eating space utilizing the city’s bollard. Once assembled, Table Bag is strong enough to take the weight of two complete meals, including drinks. TableBag was offered to selected lucky customers who ordered their food via the McDonald’s application and was made of 100% recyclable corrugated board.

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