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Anheuser-Busch’s Reverse Vending Machines Make Super Bowl Debut

The ‘Big Game’ means a big impact for Anheuser-Busch’s National Recycling League.

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In a Super Bowl first, Anheuser-Busch, is bringing reverse vending machines from Cycle, powered by RTS, to State Farm Stadium in Glendale, Ariz., giving fans the chance to score an environmental touchdown and win some big-time prizes. Anheuser-Busch was the first company to bring the reverse vending machines to both NFL and MLB stadiums.

Every beverage container recycled using the Cycle reverse vending machine will give fans an instant prize as well as an opportunity to be entered to win a pair of tickets to the 2023 NFL regular season. There will be ten grand prize winners and those will be announced by the end of March. The contest is part of the Anheuser-Busch’s ‘National Recycling League,’ which was created in 2022 to help reduce waste on game days across multiple professional sports leagues.

“We approach everything we do at Anheuser-Busch with an innovative mindset so that we can create an outsized impact for our customers, our communities, and our environment,” says Brendan Whitworth, CEO of Anheuser-Busch. “Since the creation of the National Recycling League last year, we’ve worked together with our professional league and team partners and sports fans to divert thousands of pounds of recyclables out of landfills–truly working towards a shared dream of a future with less game day waste and more cheers.” Ab Arena Rvm Digital Screens 01 (1)

The National Recycling League was created by Anheuser-Busch to bring visibility to the importance of recycling and impact those behaviors among consumers wherever they cheer on their favorite team–whether it’s in-stadium, at home, or at their local neighborhood bar.

The league is currently made up of teams from the MLB and NFL, with more professional sports leagues coming on board later this year. Ten NFL teams worked with Anheuser-Busch on recycling and waste-reducing programs during 2022-2023 season—including the Denver Broncos, Kansas City Chiefs, Miami Dolphins, Philadelphia Eagles, New York Giants, New York Jets, Carolina Panthers, New England Patriots, Baltimore Ravens, and Seattle Seahawks.

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