Matt Reynolds reported in January 2020 about a cannabis manufacturer that uniquely uses color to communicate not only to consumers, but also to stakeholders throughout the value chain.
Green Thumb Industries (GTI) is a Chicago-based cannabis cultivator, processor, and dispensary operator, national in scope, that is dedicated to providing dignified access to safe and effective cannabis while giving back to the communities it serves. The company produces all-things cannabis offering brands in all the usual cannabis niches, including recreational edibles, vape cartridges, and pre-rolls, alongside the raw flower. It also operates retail locations for dispensing for medical and adult-use purposes.
In an industry that’s known for upstart brands founded by career changers or cannabis hobbyists seeking to go pro and stake a claim in the “Green Rush,” GTI stands out. It operates like any other CPG or food and beverage brand owner. In fact...
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