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Playbook: Crowdsourcing for modern day packaging innovation

Crowdsourcing for packaging innovation provides unconventional solutions and alternate packaging formats that revolutionize the way consumers buy, use, and consume products.

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In the field of packaging, crowdsourcing, the process of seeking contributions from a large pool of online community for services or ideas, rather than using traditional means, is being used extensively for graphic designs and logos. The big breakthrough is coming in the use of crowdsourcing for packaging innovation.

Crowdsourcing for packaging innovation provides unconventional solutions and alternate packaging formats that revolutionize the way consumers buy, use, and consume products. It can create differentiation at trade and provide a growth impetus to the packaging and end-user industries. It also enables partnership with other industries to co-create packaging solutions for modern day requirements.

How does crowdsourcing work?

There are multiple ways crowdsourcing can be done: through a commercially available website, using your company’s intranet platform, using a company Internet page, etc. Contributions are sought from the online community on a proposed product idea. Based on the motivation factor—monetary or otherwise—you would receive several ideas from a cross-functional global Internet community. You can either use a single-concept or mix-and-match approach and co-create the best concept.

This approach also enables a concept that cuts across different geographies and cultures and includes inclusiveness and diversity. It also enables cross-fertilization of technology, which would have been a challenge using the traditional approach to ideation.

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