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Keeping packaging innovation alive

What does it take to keep the fires of packaging innovation burning? After judging this year’s DuPont Awards, these thought leaders share their insights on the topic.

Pw 52617 Du Pont Innovation

Though innovation is a critical component of a sustainable business model, keeping it alive can be a struggle. DuPont asked a panel of thought leaders to weigh in on ways to boost innovation after they finished judging entries in this year’s DuPont Awards for Packaging Innovation.


Jason Wadsworth, sustainability manager, Wegmans Food Markets, Inc., USA:
“For innovation to come alive, there needs to be communication throughout the value chain—from raw material sourcing to end use. Competitions like this help inspire innovation and communication.

“Limits placed on research and development will also limit innovation. We need to allow these teams to test ideas and to work throughout the supply chain. R&D can’t innovate in a silo. We have to be open to partner with others and break down tension points.”

Shanna Moore, DuPont Packaging & Industrial Polymers director of sustainability and leader of the DuPont Packaging Awards program:
“Idea exchange—when we come together to share ideas, challenge preconceived notions, and take a moment to celebrate achievements as we do in the Packaging Awards, we help facilitate new ideas.”

Tony Burns, associate director, The Procter & Gamble Company, Cincinnati, OH USA:
“Innovation is an imperative business choice to compete in the global economy. If you are not competitive with new ideas, you are not going to win. The challenge is to innovate in light of all other priorities. Innovation must be part of core strategy.

“Packaging needs to be treated as a brand-equity investment. If packaging is treated as a cost, it will continue down the road it is now.”

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