Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

P&G's culture of design: an evolving effort

The task of developing a culture of design is daunting for a consumer products company as enormous as Procter & Gamble.

Claudia Kotchka, vice president of design innovation and strategy, says the effort, launched in 2001, remains a work in progress. But beyond infusing the importance of aesthetics throughout the company, the new culture of design at Procter & Gamble is pushing the following initiatives:

Developing inspirational workspaces. These spaces promote collaboration and also recognize that designers work differently than other professionals within the company.

Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!