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Mobile phone technology used for Rx authentication, ordering prescriptions

Whether for brand authentication of medications in Africa or Rx orders in the U.S., companies such as GSK, Sproxil, and Walgreens are focusing on consumer-patients.

Sproxils
Sproxils

What will they think of next? In the medical/pharmaceutical world, “they” are employing mobile phone technology on a global basis to help improve patient healthcare.

For example, a March 9 mobihealthnews article reported, “GlaxoSmithKline has teamed up with Sproxil to use its Mobile Product Authentication (MPA) codes, which is a text messaged-based drug verification system, in Nigeria, according to a report from SecuringPharma.com.”

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