Heinz recently announced the adoption of Coca-Cola’s PlantBottle technology for its iconic ketchup starting in July. Around the same time, Coca-Cola stated that it planned to switch its highly successful single-serve Dasani® bottled water to the PlantBottle. Coke will use the occasion of the BioPlastek 2011 Forum to formally announce the national rollout of its Dasani bottled water in PlantBottles.
In his keynote presentation at the BioPlastek 2011 Forum, Dr. Michael Okoroafor, Heinz’s VP, Packaging R&D & Innovation, will explain why the company’s flagship ketchup brand is being switched to the PlantBottle, what other potential packaging applications he envisions for plant-based PET, and what the market is likely to see next.
