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New design modernizes premium spirit in Balkans

Careful attention to detail and messaging keeps Peshterska Grozdova positioned at the top end of the rakia market.

Peshterska_bottle
Peshterska_bottle

There is a fine line between doing too little and too much when it’s time to update a longtime, classic brand. Decisions become even trickier when the brand holds a premium position in its category.

Those were the challenges facing Peshterska Grozdova Rakia, when the popular premium drink, positioned at the top end of the rakia market in the Balkans, recently redesigned its packaging. Vinprom, the brand’s owner, asked Blue Marlin, an international branding and design agency, to create a contemporary classic.

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