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Snack bags' single graphic message signals cholesterol reduction

Heart icon, mouth-watering photography, and effective use of white space keep the focus on the good-for-you and taste messages for Corazonas chips and oatmeal squares.

Corazonas_chio_bag
Corazonas_chio_bag

Consumers are paying more attention to what they eat, and packaging can play a big role in helping steer them to health-conscious products. Great on-pack communication involves more than just the label, however. It extends to the graphics as well.

Corazonas Foods Inc., Los Angeles, offers a recent example of how this works in the snack aisle with redesigned packages for its Corazonas line of kettle-cooked chips and oatmeal squares. The product family’s main selling benefit is reduced cholesterol, achieved by using plant sterols. Food and Drug Administration guidelines say that a daily intake of at least .8 grams of plant sterols may reduce LDL cholesterol levels by 5% to 14%. One Corazonas serving provides .4 to .8 grams of plant sterols.

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