As of late Friday afternoon, Feb. 25, Google showed that more than 225 stories had been published relating to Frito-Lay’s news that it has heard consumers’ request for a quieter compostable bag for its SunChips brand snack chip and has launched a quieter, 70-decibal bag. While the company has not offered an official release on the new package, its Facebook page shows a picture of the new pack, with the words, “We heard you. Introducing our new quieter 100% compostable bag.”
In April 2010, Frito-Lay, a business unit of PepsiCo, launched the first 100% compostable snack bag made from PLA. While hailed as a visionary by many, Frito-Lay bore the brunt of bleeding-edge technology when its sales of the snack tumbled nearly 11% due to consumers’ concerns that the bag was too noisy. In fact, consumers were so annoyed by the 85-decibal snack-bag crinkling that they launched a Facebook group called "Sorry But I Can't Hear You Over This SunChips Bag," that amassed 44,000 followers.
