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OFF THE SHELF: Safeway scores with own-brand salty snacks

Jim George shows a good example of an increasingly frequent development: a private-label package that out-innovates the national brands.

Feb 17, 2011

Do you have a package that you think would be interesting for Off the Shelf? Send it to the editors for consideration at:

Packaging World Magazine
ATTN: Off the Shelf
330 N. Wabash Ave., Suite 2401
Chicago, IL 60611

Safeway

The packaging innovations from PACK EXPO worth your attention.

The packaging innovations from PACK EXPO worth your attention.

Discover Leading Suppliers

Discover Leading Suppliers

Redefine What’s Possible in Packaging & Processing—Register Now & Save!

Machinery Basics

Pt 14 26 Liquid Filling Equipment Thumbnail 2

A Video Overview of Liquid Filling Machines

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What Can You Package on a Vertical Form/Fill/Seal Machine?

Pt 26 11 Package Inspection Thumbnail

Quality Control Masters: The Ultimate Guide to Packaging Inspection Equipment

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A Look into the World of Cartoning Equipment

Mondelēz says the conversion to paper covers approximately 28,000 tons of cookies produced annually and is the largest packaging sustainability project undertaken in its European bakery category.

Mondelēz Shifts 115 Cookie Products From PET to Paper Trays

The European conversion spans eight brands and more than 25 markets and is expected to eliminate roughly 2,200 tons of virgin plastic annually.

Pmmi Tea

PMMI Announces Finalists for 2026 Technology Excellence Awards

The Innovation Stage at PACK EXPO

PACK EXPO International 2026 Delivers 150+ Free Sessions Tackling Packaging and Processing’s Biggest Challenges

Rcizgctk 720

End of the Line Video Series: Why RFID is Slowly Growing, a New Soy Sauce Facility, Drone Rx Delivery & Does Flexibility Trump Speed?

What You Think You Know About Product Marking Has Changed

What You Think You Know About Product Marking Has Changed

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Products

Sepha Extends Flexible Packaging Leak Testing With Latest Pak Scan

Sepha Expands Flexible Packaging Leak Testing with Latest PakScan

Sepha's latest PakScan brings configurable test layouts, low-headspace capability, and a smaller footprint to PACK EXPO International 2026 in Booth W-24060.

FORDS to Offer Interactive VR Tours of Packaging Equipment at PACK EXPO International 2026

JLS Automation to Unveil JLS VISION AI at PACK EXPO International 2026

Packaging World PEI Showcase 2026

PEI Showcase 2026

Packaging World September 2026

September 2026

Packaging World July/August 2026

July/August 2026

Packaging World May/June 2026

May/June 2026

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Downloads

Enticement 0926 Pw Flexible Pkging Filling Machines 11 1200x600

Flexible Liquid Filling Machines: Supplier Directory

Screenshot 2026 09 08 At 2 15 27 Pm

Packaging Recycling Hub

Pmg Automation

A Practical Guide to the Future of Automation

Interpack26 Bs8306

Inside interpack 2026: A Virtual Tour of Machinery, Materials, and Market Trends