The sixth sense

Packaging that appeals to the consumer's five senses is a competitive advantage, but a marketer would do well to develop a sixth sense, too.

Sterling Anthony

Feb 1, 2011

Sterling Anthony, CPP

Brand-knew

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The new paper tubs for its Cadbury Heroes assortment of miniature chocolates were developed in partnership with DS Smith over several years of R&D.

Mondelēz Pilots 300,000 Cadbury Heroes Paper Tubs in Tesco

The international snacking company is testing the tubs for its mini chocolates as part of its broader push to cut virgin plastic and advance recyclable packaging across its brands.

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What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.

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Researched List: Engineering Services Firms

Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!

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Products

The Cap-Lock Label from Schreiner MediPharm wraps around the syringe and cap, irreversibly indicates first opening, and offers digital first-opening indication through an integrated RFID chip.

The sixth sense

Researched List: Engineering Services Firms

Annual Outlook Report: Sustainability

Are You Greenwashing?

A Video Overview of Liquid Filling Machines

What Can You Package on a Vertical Form/Fill/Seal Machine?

A Look into the World of Cartoning Equipment

A Look at Feeding and Inserting Equipment on the Packaging Line

Mondelēz Pilots 300,000 Cadbury Heroes Paper Tubs in Tesco

Walmart Uses ‘First-to-Market’ RFID in Fresh Categories

Through the Line Podcast: How Amazon Combines Tech and Material Innovation to Cut Waste

Griffith Foods’ Model in Colombia: Robots with a Human Touch

Circular packaging solutions

Syringe Security Solution with Integrated RFID

UV Laser Marking System

Adhesion Science Platform

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