IndustriesBeverageWord for wordWhen it comes to deciding on copy for a package, a word to the wise brand-owner is sufficient.Sterling AnthonyJan 26, 2011Sterling Anthony, CPPKeep the consumer in mindMake the copy easy to readMake the right assignments Sterling AnthonyRecommendedExperience a breakthrough in packaging & processing. Register now & save!RecommendedAnnual Outlook Report: SustainabilityRecommendedAnnual Outlook Report: Automation & RoboticsRelated StoriesWineThe wrap-up: A real eye openerSpirits/liquorsTape applicatorBeerPBC first to introduce quick-chilling 12-pack carrierSponsor ContentSlurry & Solution Processing System for Accurate Liquid-Solid BlendsMachinery BasicsView More »CartoningA Look into the World of Cartoning EquipmentFeeding/inserting/unscramblingA Look at Feeding and Inserting Equipment on the Packaging LineFeeding/inserting/unscramblingHow Products are Loaded and Sealed into Pre-Made Bags and PouchesDigital PrintingCoding & Marking Equipment: Why It’s So Important in PackagingView More »Top StoriesRecyclingThrough the Line: Palm-Sized Carton Delivers 180 Doses of Skin CareHow can skincare and beauty packaging be more sustainable? Nwär Skin’s Seid skin care products are encapsulated in tiny, dissolvable strips packaged in a paperboard carton.Package DesignBeer Label Lessons: A Masterclass in Visual EngagementBio-basedCompostable Capsules for Nespresso Original Line SystemsRecyclingCadbury, Kimberly-Clark, and Greiner Packaging Use Recycled Materials in PackagingSponsor ContentAXTRA: Engineering efficient bottling & packaging linesAnnual Outlook Report: Automation & RoboticsWhat's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.DownloadAnnual Outlook Report: SustainabilityThe road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.Download NowProductsApplicator Brush Hygienic Delivery SystemiAMBE Products' Precision Applicator Brush eliminates finger contact, reduces contamination risks, and ensures precise dosing for enhanced patient outcomes.ONExia to Feature Fully Stainless-Steel Cobot Palletizer at PACK EXPO Las VegasRobotic Carton Blank LoadingMore ProductsIn PrintJuly/Aug 2025May/Jun 2025Craft Brew 2025Mar/Apr 2025SubscribeArchivesDownloadsView More »RecyclingResearched List: Mono-Material, Barrier PouchesTrendsInspection Detection Innovations ReportTrendsPalletizing Innovations ReportCartoningCartoning Innovations ReportView More »