HomeSterling AnthonyContributorBusiness intelligenceWhen the Identity of a Packaging Supplier is Withheld from the BuyerThe practice is legal; however, whether it’s justifiable is debatable. What’s certain is that it is less than forthcoming.Package DesignBest Practices for Undertaking Package RedesignHere’s a blueprint for ensuring that package redesigns are justified.Package DesignGood Reasons for Package RedesignSince reasons can include the questionable and the capricious, it’s worthwhile to know some good ones.Package DesignPackaging Should Star in Brand Licensing AgreementsPackaging’s importance to the brand should be carried over in licensing.
