HomeSterling AnthonyContributorPackage DesignGood Reasons for Package RedesignSince reasons can include the questionable and the capricious, it’s worthwhile to know some good ones.Package DesignPackaging Should Star in Brand Licensing AgreementsPackaging’s importance to the brand should be carried over in licensing.Operational excellenceApproved Vendor Lists for PackagingTo be told, “You’re on my list,” is welcomed news when it refers to an AVL.Operational excellencePackaging’s Vital Role in Vendor ManagementManaging packaging vendors should not be like herding cats.
